Our attention to detail and understanding of both symbolic imagery and layout can create a lasting impression for your company.  Our 15 years of experience in the development of international online and print advertising campaigns provides your company with the expertise of proven techniques without the cost associated with larger agencies.

Finding the right look for your company's logo can be a challenging task.  Not only do you want to properly portray your company's image but there are many other factors in creating the right design for your business including:

1. Symbology: The art of using proven subliminal  "power" shapes and layouts.  For example, triangles and squares symbolize order and strength whereas circles represent continuation and renewal.
2. Colors: Certain colors have an effect on the type of company you are presumed to be. Additionally, color selection can save your company in printing cost for business cards, stationary and other business collateral.
3. Image Ratio: The relation between width and height.  For example, square (1:1) logos reproduce very well in all mediums (i.e.: websites, business cards, letterhead) whereas rectangle shaped logos (2-5:1) present well for slogans, company names and website addresses.
4. Fonts: Font selection can say a lot about your business.  With millions of choices, the proper font can speak to the conservative or free spirit nature of your business.
5. Vector vs. Raster: Vector graphics produce the highest quality printing because the image is composed of geometrical information that can be scaled to any size.  Raster graphics are commonly used for photos and thus are limited to the resolution (size) the image was created in.

Idea MediaWorks provides complete corporate identity packages for your business including: logo design, business cards, letterhead, and e-signatures.  Packages start at $499.